People, mostly, are driven by their experience, perception or emotion (not in the same order) when it comes to meeting someone for the first time. The natural human tendency is to get carried away with the who’s’ who or someone not famous yet successful while being less compassionate with someone who doesn’t belong to this league of the rich & the famous.
One such league of the extraordinary people is the unorganized sector in India, primarily consisting of Electricians, Plumbers, Carpenters, Domestic Helps, Rickshaw Pullers and other similar occupation.
These people are mostly invisible to our eyes and we only look at them or rather look for them when we are having some emergency at home. We need their help to make our life fikr (tension) free yet we forget them as soon as they put their feet outside our door only to remember them back during the time of turbulence.
Though these people aren’t officially certified to carry on with the job we entrust them with, they are well skilled and experienced to perform them as precisely as required. And who says certification is required to win the hearts and minds of the customers… most of these people manage to completely satisfy the requirements of the customers and win the confidence of being called again and again.
But the fact of the matter is they are almost non-existent in the metropolitan life yet they are omnipresent.
We, at befikr.in, have decided to listen to their side of the story and make sure that the lack of opportunity early on in their life doesn’t become a hindrance for them to achieve what they deserve. We have taken this promise to unite the energy of the brigade of the unorganized sector and make them a respectful force in the society.
We are galvanizing this force across Delhi NCR (Delhi, Gurgaon, Noida) to provide the households one stop solution for all their repairs and maintenance needs (electricity, air-conditioning services, plumbing and carpentry to start with) in the most reliable, timely and professional way and start a new era where people will start identifying one of the most skilled yet uncertified professionals as an integral part of the progressive society of India where the struggle for an identity will cease to exist.